Digital marketing, Trendy Marketing?

If you plan to start any business then first thing come in your mind that how shall I do marketing? Marketing is the backbone of any business to get success. Many marketing strategy are used by marketer to promote their business but now trend of digital marketing. It is cost effective also.

Digital marketing means to promote your business at the digital media or can say any marketing strategy which implement electronically called digital marketing. To do Digital marketing necessary to use computer, Smartphone, cell phone to promote. Website, social media, television, cell phone are the platform for digital marketing.


Types of Digital Marketing:

• SEO:  Search engine optimization is the process of getting traffic on website in the search engine result page by using free organic sites.
• SMO: Social media optimization is done by the use of social media. Publish Add, Service on social media.
• PPC: Pay per click (PPC) is payable advertising in which you pay to publisher for clickable add.
• Viral marketing: This type of marketing is done by person to person. Information about service is spread through person to person. Social network is good technique to do viral marketing.
• Email marketing: Email marketing is a useful & efficient marketing by which you can connect or promote your business directly. It’s very good way to tell about your company offers to customers through send a mail. This technique is also used to keep in touch with old customers.
• Mobile marketing: As name mobile marketing perform with mobile device. People spend more time on mobile only so it’s very good & fast technique. SMS, MMS, App based, Bluetooth, proximity system etc. are the technique of mobile marketing.
• Search engine marketing: search engine marketing relates to improving the visibility of website in the search engine result page (SERP) through optimization or advertisement.

So digital marketing is really getting boom to gain success in business. Marketer are also focusing on this strategy & treating as a main part of marketing.

Email Marketing

Email marketing is a way to express your business through mailing. It is very good option to communicate customers directly & it’s very cheap than other marketing strategy. You can do personally or can give to any other e-mail marketing agency.  You can send group message to customers & can promote your business.

 But you have to notice that your mail will not go into spam & customers have to read your mail then only it will be beneficial for your business. Don’t send an email in late night that users will get an email overnight. Send an email in working time so he can give response immediately.

Email marketing is also use for regular or previous customers to encourage them to purchase something & make customers belief on your business.

Your mail will be impressive, relevant to your business product that customers read your offers & come to your site for further detail. Think deep & test your email campaigning again & highlight your important attribute that customers get attract to your business site.

So email marketing is very cost effective, environmentally friendly marketing strategy & very important for many industry, especially for those who are creating customers-firm relationship.
learn about it deeply, surely it will be beneficial for your business.

What is SEO?

SEO is an acronym for search engine optimization & technique of improving visibility & ranking of a website in a search engine result page, OR we can say the process of getting website on the top than other website in search engine (like Google, Yahoo, Bing) in response to a search query. SEO experts define this given below.

Types of SEO

1.  On- page optimization: This is the technique to optimize your own website by page coding or by you.

Factor 

a. Content optimization: What you visualize on a website that is content. It plays a big role to improve ranking of the site so it will be fresh, unique, & high quality. The search engine gives red flag if duplicate content used in site.

b.  Header tag: Important & targeted keyword in the page is encased in h1 tags because when search engine crawl a page, it knows what your page’s subject is.

c.  Page title optimization: Page title will be unique & highly relevant to the page it refers. Title tag should be 70character or less.

d.  Keyword optimization: Keywords are term which relates to our merchandise or service. These terms are searching by user in combination of 2-3 keyword or single. So we have to cover all related keyword for tags.

e.  Meta description: This appears in the search engine result page. So it should be well written & describe in max 160 characters.

f.  Image optimization: Search engines do not crawl images so Alt tag is used for describe an image through relevant keyword. After this optimization search engines crawls an images on a page.

 

2.  Off- page optimization:  This is the technique to optimize your own website by getting back-link from another site.

Factor
a.  Directory submission
b.  Social bookmarking
c.  Article submission

d.  Blog commenting
e.  Forum posting

f.   Social media